St. Petersburg may see new age in billboards

St. Petersburg, Fla.

Mayor Rick Baker has a proposed agreement with Clear Channel that would eliminate 110 billboards from St. Petersburg and would be replaced with 10 digital billboards, according to the St. Petersburg Times.

Clear Channel, the radio conglomerate, owns 144 billboards in St. Petersburg, making up 80 percent of all billboards in the city.

Among the issues in the proposed ordinance that Baker has agreed to address and council members should review:

• Any digital billboard should replace an existing sign at the same location and should be no taller than the current sign.

• There should be a minimum of 2,500 feet between digital billboards, and drivers should not be able to see more than one at a time.

• All future deals with billboard companies for digital billboards should require the removal of existing signs in the proportions that the Clear Channel deal would require.

It is argued that drivers would be negatively affected by the digital billboards because of the frequent message change and bright lights. Check out the aforementioned article in the St. Pete Times

Do you think that this will pass before Baker leaves office in January? How will digital billboards affect drivers?

For more information:

Clear Channel website

St. Pete city website announcement of billboard proposal

Also:

There is an upcoming St. Petersburg City Council meeting concerning the matter:

In order to implement the proposal, City Council will need to amend its Land
Development Regulations to allow the new electronic technology. Council will
discuss the proposal at its December 17 meeting.

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